Circular strategy.
Real implementation.

We combine deep industry and functional expertise with hands-on execution support to help companies develop circular business opportunities — and actually bring them to life.

10+
Years in circular economy
20+
Clients trusting in us
15+
Experts in our team
About Us

Industry expertise meets circular innovation

We are business practitioners first. With backgrounds spanning top-tier management consulting, corporate leadership and corporate innovation, we understand what it takes to move a new business approach from strategy to measurable impact inside real organisations. We combine this business acumen, scientific and engineering rigor with years of hands-on circular economy experience to help you navigate the transition.


Over the past decade, working hands-on with companies, we have seen the same pressures surface again and again — across industries and stages of maturity. These are the challenges we now take on together with our clients.

Our Mission

Your challenges are our challenges, until they become opportunities

The circular economy touches every stage of how value is created — from how products are designed and used to how materials return at end of life. At each stage, companies face real pressure: to stay compliant and resilient, to keep growing, and to control cost. We work relentlessly to identify the circular approaches that create measurable business value — reducing risk, strengthening resilience, and opening up new opportunities for growth.

Challenges

Circular opportunities

Production & Design
    Production & Design Use Phase Recovery & End-of-Life Value loop
    Use Phase
      Recovery & End-of-Life
        Our Approach

        From insight to impact

        We combine a broad view of market dynamics and thorough scientific and technical expertise with a deep understanding of your organisation's capabilities — to identify where circular economy creates the most value for your business, and how to get there. Our insights are based on 10 years of working with industry practitioners on hands-on circular economy implementation.

        01

        Explore

        We assess where you stand: market trends, regulatory pressure, value chain dynamics, and your own circular readiness.

        02

        Strategise

        We define and quantify your circular opportunity and develop a strategy built on your strengths, with clear priorities, goals, and a roadmap to act on.

        03

        Implement

        We turn strategy into results through pilot projects, capability building, partnership curation, and hands-on interim support.

        What we offer

        Circular Inspiration

        Keynotes, half- and full-day interactive workshops to get started. Let us inspire your team and explore tangible circular opportunities for your organization.

        OutcomesShared vision · Momentum

        CE Readiness & Opportunity Check

        A structured assessment of your circular maturity, material flows, supply chain risks, capabilities, and the highest-value opportunities for your business, evaluating changing market dynamics and customer requirements in your industry and beyond.

        OutcomesClear baseline · Prioritised opportunities

        Regulatory Navigation

        A tailored scan of relevant legislation (current and upcoming) and how it applies to your organization and industry, deriving the opportunities for your products or services, helping you turn compliance pressure into strategic advantage.

        OutcomesCompliance clarity · Strategic foresight
        Interim role possible

        CE Business Strategy

        Developing your circular ambition based on a thorough opportunity assessment and translating it into a concrete strategy — with measurable outcomes on revenue, cost and risks, clear priorities, and a roadmap your organisation can act on.

        OutcomesActionable roadmap · Quantified targets

        Ecosystem & Partnership Curation

        Let's tap into our extensive network to identify and structure the right partnerships for you across the value chain — from recyclate suppliers to take-back operators and refurbishment partners to software providers.

        OutcomesReady ecosystem · Secured partners
        Interim role possible

        M&A Due Diligence & Market Entry

        Assessing acquisition targets, market entry opportunities, and venture ideas through a circular economy lens — evaluating market potential, business model viability, and strategic fit for investors and corporate builders.

        OutcomesInvestment confidence · Market clarity
        Interim role possible

        Circular Operations & Process Design

        Designing and optimizing circular operations — from reverse logistics and take-back systems to recommerce channels and operational process flows. In a pilot or at scale. We bring experienced operations experts from your industry.

        OutcomesOptimized operations blueprint · Development goals · Validated pilot
        Interim role possible

        Capacity Building & Organizational Development

        Tailored training, team workshops, and structured programmes that strengthen internal knowledge and equip your teams to drive circular initiatives from the inside. We help you design the right roles and mandates to make your transformation successful.

        OutcomesEmpowered teams · Internal capability

        Impact Assessment

        Quantifying the climate, resource, and business impact of circular initiatives — using our proprietary CBMI and CBOA methodologies developed with leading partners from industry and science. We will set up the right KPIs and tracking instruments to measure your success.

        OutcomesMeasured impact · KPIs & tracking

        We orchestrate collaboration for the Circular Economy.

        Through Circularity e.V. — Germany's leading CE practitioner network — we connect clients with roundtables, learning programmes, and cross-industry collaboration formats that provide extended insights, partnership and peer-learning opportunities.

        Team

        Who we are

        Dr. Marianne Kuhlmann
        Dr. Marianne Kuhlmann
        Co-CEO

        10+ years in strategy consulting and CE implementation. PhD at ETH Zurich on circular transitions, MSc from LSE. Former McKinsey Senior Consultant and Head of Sustainability at Grover. Focuses on CE strategy, collaborative industry programmes, product design, market analysis, and regulatory assessment.

        Dr. Paul Wöbkenberg
        Dr. Paul Wöbkenberg
        Co-CEO

        15+ years in strategy consulting and innovation management. PhD in Solid State Physics from Imperial College London. Competent in business case- and impact assessment for circular strategies and technologies. Deep material expertise. Former McKinsey Project Leader and trained systemic organisational consultant.

        Experts in our team

        For each project we draw on a trusted team of senior practitioners — members of Circularity e.V., Germany's leading CE practitioner network — assembled specifically for the expertise your challenge requires.

        Dr. Manuel Braun
        Dr. Manuel Braun
        Circular Business Transformation — author, ex-Systemiq, IMD & TU Munich
        Dr. Christoph Zehe
        Dr. Christoph Zehe
        Chemistry & green materials — Co-Founder C1 Green Chemicals, ex-BCG
        Patrick Hypscher
        Patrick Hypscher
        Product-as-a-Service & circular models — ex-BSH / BlueMovement
        Alexander Sustal
        Alexander Sustal
        Legal — Ecodesign, EPR, (reverse-) supply chain, CRM, DPP, AI
        Vera Meinert
        Vera Meinert
        Data & AI for sustainability — impact measurement & digital tools
        Dr. Lukas Gast
        Dr. Lukas Gast
        Industrial decarbonization & circular innovation — UCL Professor
        Dr. Oliver Schneider
        Dr. Oliver Schneider
        Digital Supply Chain & Operations — 20+ yrs, ETH Zurich research
        Markus Plack
        Markus Plack
        CE Strategy — former Head of Manufacturing Circularity, ex. A.T. Kearney and ex. WEF
        +15
        More experts across LCA, recycling tech, strategy, communications & materials science
        Selected Projects

        Our impact spans across multiple sectors

        Medical Devices
        Medical Devices
        CE Strategy & Product Design Integration

        Developed circular toolkit for a global medical device company — including structural embedding of CE principles into packaging and product design and scorecard development.

        Consumer Electronics
        Consumer Electronics
        Market Study & Circular Services Strategy

        Conducted market research and developed a Circular Services Strategy for a European consumer electronics manufacturer — identifying new service-based revenue models.

        Automotive
        Automotive
        Plastics Recycling Value Proposition

        Validated a value proposition for plastics recycling in the automotive value chain for a leading venture builder — including market sizing, expert interviews, and regulatory assessment.

        Chemicals & Plastics
        Chemicals & Plastics
        M&A Due Diligence — Recycling Sector

        Assessed a potential acquisition in the plastics recycling sector for an international investor — market analysis, material flows, players, and CE opportunity sizing.

        Consumer Goods
        Consumer Goods
        CE Academy & Capability Building

        Delivered structured training and capability-building on circular economy for a major European retailer — equipping teams across functions with practical tools and frameworks.

        Construction
        Construction
        Circular Economy Workshops

        Designed and facilitated circular economy workshops for a global construction equipment supplier — building cross-functional understanding and identifying priority initiatives.

        New Market Entry
        Chemicals & Plastics
        New Market Entry — Recycling Sector

        Assessed market opportunity and market entry strategies for the regeneration of dielectric and cooling fluids in the wind energy and data centre industries.

        CE Quick Assessment
        Diverse
        Circular Economy Quick Assessment

        Analyzed material flows of a major think tank to assess circular impact potential across IT, consumables, facility management, event organization, print, and waste management.

        Our thought leadership has been published

        Past and upcoming keynotes & panels

        Vortrag Handelsblatt Circular Economy Konferenz ↗ Zur Konferenz
        Webinar Circular Economy Webinar Serie UNGC & UNK
        Panel Leadership, Change Management und Kompetenzen für die digitale Circular Economy ↗ Zur Konferenz
        Panel Produktrückführung zwischen praktischen Herausforderungen und strategischer Chance für Unternehmen ↗ Zur Konferenz
        Panel Change Management im Unternehmen: Wie gelingt die gemeinsame Transformation? ↗ Zur Konferenz
        Vortrag Wie gelingt die Transformation zu einer Circular Economy? Nicht öffentlich
        Masterclass Design for Sustainability Masterclass Nicht öffentlich
        Vortrag Kreislaufwirtschaft als Erfolgsfaktor Nicht öffentlich
        Vortrag Keine Kreislaufwirtschaft ohne Kooperation: Wie Partnerschaften in der Circular Economy gelingen ↗ Zur Konferenz
        Vortrag Electronics Goes Green Conference Berlin
        Panel Technischer Kongress des VDA VDA
        Contact

        Let's talk

        Whether you have a concrete project or want to explore how the circular economy applies to your business — we're happy to start the conversation.

        info@circularity-partners.eu →